The CORRECT WAY to Publish Coloring Books on Amazon KDP

About this video

Sean Dollwet analyzes the Coloring Book Cafe brand as a model for publishing coloring books correctly, claiming via KDP Spy it makes $116,000 a month in revenue — presented as a tool estimate, not his own earnings. He points to high-quality, likely illustrator-drawn adult designs focused on animals and nature, templated A+ Content reused across titles, and premium pricing — its top mandala book at $13.49 paperback despite typical coloring books at $5.99-$9.99. He recommends price anchoring with a higher-priced hardcover or spiral-bound edition (via Lulu, not KDP) to make the paperback look cheaper. Beyond Amazon Ads, he highlights the brand’s backend: two websites selling printable PDF copies at near-full margin, email list building, a free coloring course as a lead magnet, and a $67 paid coloring course offered with a partner.

Key takeaways

• Prioritize high-quality adult coloring designs, outsourced to illustrators on Fiverr/Upwork if needed, over cheap generic pages
• Use price anchoring: add a pricier hardcover or spiral-bound version so the paperback feels like better value
• Price premium when quality supports it — he argues racing to the bottom destroys royalties
• Reuse a strong A+ Content template across books, swapping only the interior images, to save cost
• Monetize beyond Amazon with a website, printable PDFs, an email list, and related courses as backend revenue

Episode details: published August 14, 2023 · 13:10 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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