The NEW Way to Publish Books on Amazon KDP
About this video
Sean presents what he calls hybrid publishing as the new way to publish on Amazon KDP: use AI to produce a fast first draft, then have a human edit and humanise it, instead of relying solely on ghostwriters or publishing raw AI output. He contrasts the old model — the creator claims ghostwriters commonly cost $1,000-$2,000+ and took 1-2 months, sometimes 6-9 months — with a current cost of a few hundred dollars and a turnaround of days to weeks. Speed to market is his central argument, because social media trends on TikTok, Instagram, and Netflix can quickly become Amazon search demand; he gives K-pop coloring books, ‘67’ activity books, and Home Apothecary spin-offs as examples. He promotes coauthor.ai, his own book-specific AI tool, over general chatbots, arguing chatbots require heavy prompting and tend to repeat or hallucinate after a few chapters, while a purpose-built tool retains structure with less fixing. His workflow is: generate the full draft in coauthor (a couple of hours), then add personal stories, case studies, and analogies, adjust voice, read the whole book as a buyer would, and optionally hire an editor with topic experience for a few hundred dollars to finalise it. He argues using AI is not inherently unethical — knowingly selling a low-quality book is — and that many bestsellers now use AI. The creator claims one student made $100,000 profit in a month by jumping on a trend quickly and that a ‘67’ activity book was making thousands of dollars a day, presented as his examples.
Key takeaways
- Hybrid publishing = AI for the time-consuming first draft plus deliberate human editing; do not publish copy-pasted AI text
- Speed matters because social-media trends quickly become Amazon keywords, and a months-long ghostwriting timeline misses the window
- Sean recommends a book-specific AI tool over general chatbots to reduce prompting work, repetition, and loss of continuity across chapters
- Humanise the draft by adding real stories, case studies, and your own voice, reading it as a customer, and optionally hiring a topic-experienced editor
- Judge the book by quality, not production method — a poor book is a problem whether it was written by a human, a ghostwriter, or AI
Episode details: published March 25, 2026 · 12:36 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.
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