These Amazon KDP Mistakes Are Killing Your Sales (How to Fix it)

About this video

In this subscriber book review, Sean critiques books viewers submitted and diagnoses why each is not selling. His recurring framework is demand first: for a mealworm/insect farming handbook at about 1 million BSR, he finds competitors at roughly 300,000–390,000 BSR still making only occasional sales, and says he looks for topics with books at least at 80,000 BSR, which he equates to about $500 a month, before a niche is worth entering; he estimates that book might reach only about $50–$100 a month even with cheap ads at 10–20 cent bids. Other books fail on keywords: a nature-detachment book has no clear search keyword at all, a boho coloring book with 52 reviews ranks first for ‘boho minimalist art’ yet sells nothing because buyers search ‘minimalist boho coloring book’ instead, and a teen life-skills book buries the profitable keyword ’life skills for teens’ under the vague title ‘Skills for Life’ plus an overlong subtitle cramming in money, health, success and AI. He repeatedly faults zero or low reviews — recommending at least 50, and saying his students aim for at least 100 — vague or cute titles, bad covers made with Amazon’s cover creator, and poor value, citing a 29-page coloring book priced above the normal $9.99 for a standard 40-page book. A positive example is a wiener-dog bold-and-easy coloring book he says is at 37,000 BSR and about $25 a day in royalties, which he advises extending into other dog topics.

Key takeaways

• Check demand before publishing: Sean treats about 80,000 BSR (roughly $500 a month) as the threshold for a niche worth entering
• Put the exact phrase buyers type into the search bar — e.g. ’life skills for teens’ or ‘minimalist boho coloring book’ — in the title, rather than a vague variation
• Zero reviews kills sales; Sean recommends at least 50 reviews per book and says his students aim for at least 100
• Never use vague, cute or mysterious titles — a customer should instantly know what the book is and what they get
• Niching down reduces the reviews and ad spend needed to compete in large, profitable categories like dot-marker activity books

Episode details: published April 3, 2026 · 20:24 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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