They Make 6 Figures a Year Publishing CREEPY Coloring Books on Amazon KDP

About this video

The creator examines a horror-focused activity-book brand as an example of niching down: instead of mixing unrelated topics under one pen name, the brand serves only people who like horror coloring and related activity books. He says the brand has 34 books and claims about $17,000 a month in revenue (not profit). Its strongest titles cluster around a ‘dark beauty’ style of horror coloring, after earlier experiments with serial-killer trivia, true-crime word searches and other horror activity formats performed less well. Using a sales-estimation plugin, he claims individual books earn roughly $55-66 a day for a horror word search, about $29 a day for one coloring book, and about $26 a day for another. He points to reusable interiors — the same themed borders/backgrounds with puzzles placed over them, a QR code inviting readers to social media or reviews, and requests for readers to post their colored pages with brand hashtags, which he found being shared on Instagram. The brand’s website offers free coloring pages in exchange for an email address. He doubts the detailed pages are AI-generated and suggests a team of illustrators is more likely, estimating outsourced production for a detailed 40-page adult coloring book at roughly $25 a page, or about $1,000 total, using a Fiverr illustrator example.

Key takeaways

• Serve one specific audience under a pen name — here, horror activity-book fans — rather than publishing unrelated topics under the same name.
• Within horror, the creator says ‘dark beauty’ coloring designs were this brand’s best-performing sub-theme, found after testing trivia and word-search formats.
• Build in sharing loops: a QR code to social/review pages and asking readers to post finished pages with brand hashtags for visual word-of-mouth.
• Offer free sample pages on a website in exchange for an email address so new releases can be marketed to an owned list.
• Budget realistically for detailed adult coloring books: the creator estimates about $25 per fully detailed page, roughly $1,000 for a 40-page book outsourced.

Episode details: published July 14, 2023 · 11:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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