They Make Almost 7 Figures/yr Publishing Coloring Books on Amazon KDP

About this video

Sean Dollwet breaks down coloring book brand Coco Rio, which he says has 174 titles and, according to Kiddy Spy / BookBeam estimates he cites, about $78,000/month in revenue (not profit). He notes the brand uses varied themes and art styles — fairyland, horror beauties, spooky girl, tiny cats, simple patterns — suggesting multiple illustrators, and builds ideas by branching one theme many ways rather than heavy keyword research. Creator-cited daily royalty estimates for top titles range from roughly $65-$107 to $211-$318. He highlights shared traits: 8.5 x 11 in, 88 pages, about 40 single-sided illustrations with blank/black backs to prevent bleed-through, rising prices as reviews grow, an early review request, fully customised A+ Content cross-promoting other books, and an email lead magnet — though he notes the brand’s website/landing pages were broken/slow, arguing publishing more quality books and Amazon Ads matter more than a website.

Key takeaways

• Creator attributes Coco Rio’s scale to 174 titles across many themes/styles, likely from multiple illustrators
• Creator-cited estimates: ~$78,000/month revenue for the brand, with top books at roughly $65-$318/day in royalties
• Standard format used: 8.5 x 11 in, 88 pages, ~40 single-sided coloring pages with blank backs to stop bleed-through
• Ask for reviews inside the book and use A+ Content to cross-promote other titles to repeat buyers
• Reinvest profits into illustrators to publish faster and in more styles, creating a snowball effect

Episode details: published February 13, 2023 · 16:48 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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