This is The ONLY Way You Will Succeed in Self-Publishing

About this video

Sean argues the one activity killing self-publishing sales is consuming content for hours a day — watching YouTube videos, re-taking course lessons and talking in Facebook groups — instead of producing. He says learning is normal at the start, when a 90% learning and 10% doing split is expected, but publishers need to flip it over time toward 10% learning and 90% implementing. He says many people stay stuck in learning because they fear taking action, losing money or time, and because consuming feels productive and safe with no risk of failure. His counterargument is that publishing a book that flops is not a failure but a learning experience, whereas endlessly consuming without implementing truly wastes time, and time is money. He is not against learning, courses or videos, but warns never to use learning as an excuse not to act, because in publishing money comes from producing and publishing books.

Key takeaways

• Consumers do not make money, producers do — in publishing that means producing and publishing books
• Aim to flip from 90% learning and 10% doing at the start to 10% learning and 90% implementing as you grow
• Feeling productive after hours of videos or course lessons is misleading if nothing was implemented
• Fear of failure keeps people in the safe learning phase, but a flopped book is a learning experience, not a failure
• Never use learning and consuming content as an excuse to avoid taking action

Episode details: published May 30, 2022 · 5:45 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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