This Kids Book Makes 7 Figures a Year on Amazon KDP - Case Study

About this video

This case study examines a children’s ‘Would You Rather’ book by an author listed as Stefan J. The creator initially cites tool estimates suggesting the brand makes over $200,000 per month, then corrects himself: a duplicate listing likely inflates the figure, and he estimates the main book alone made close to $100,000 in December, with about $197,000 shown for paperbacks across the catalog. Using BookBeam sales history, he shows the book peaked at a very low BSR during Christmas, stayed strong in November, and crucially took about three years of Q4 spikes and pullbacks before holding a sub-1,000 BSR year-round. The interior is simple: cute images, a patterned background, and three kid-friendly choice questions per page grouped by category such as animals and bugs, which he demonstrates generating with AI prompts and assembling in Canva. He warns that ‘Would You Rather’ may be trademarked though seemingly unenforced, and suggests making a similar concept without that phrase. He attributes success to roughly half product quality and half patience, plus Amazon Ads and wider distribution via IngramSpark to Walmart and Barnes & Noble, with no meaningful social media presence found.

Key takeaways

• The creator claims the breakout took about three years, so a book that spikes each Q4 may eventually rank permanently if the publisher persists.
• A simple format wins here: three categorized choice questions per page with clean illustrations is easy to produce with AI and Canva.
• He cautions that ‘Would You Rather’ may be a trademark and advises using the concept without the exact phrase.
• For a serious launch he recommends hiring a professional cover designer rather than relying on a DIY Canva cover.
• Distribution beyond Amazon through IngramSpark and free TikTok carousel content are presented as additional revenue and discovery channels.

Episode details: published March 21, 2025 · 13:42 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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