This Publisher Built a 7 Figure KDP Business And Only Works 2-Hours a Week

About this video

Sean walks through an Empire Flippers listing for an Amazon KDP business in the exam-study / education niche and adds commentary. According to the listing he cites, the business was created in April 2019, is priced at $940,000 at a 47x multiple, and reports $28,000 in monthly revenue and $20,000 in monthly profit, with the gap attributed largely to Amazon ads. It includes two KDP accounts with 57 print books and 26 ebooks, a top book rated 4.6 stars with over 500 reviews, and the top 10 books making up the majority of revenue. No new titles have been added in the past few years; the seller updates existing covers once a year to reflect the current year and tweaks listing content as needed. The seller reportedly spends around two hours per week monitoring sales and finances and adjusting PPC, with all content created by industry experts on a work-for-hire basis. Sean argues the backlist, rankings and reviews create a moat that makes it hard for competitors to displace, and notes suggested growth routes: SEO for the included website, off-Amazon paid ads, and additional sales channels. Risks listed include new competition driving up ad prices and Amazon terms changes, which Sean downplays. The sale includes the domain and site content, KDP and Ingram Lightning Source accounts, trademark and ISBNs, plus 30 days of email support and two Skype calls.

Key takeaways

• According to the listing, the exam-study business reports $28,000 monthly revenue and $20,000 monthly profit on a $940,000 asking price, with no new titles in years.
• The catalog is concentrated: 57 print books and 26 ebooks, with the top 10 books producing the majority of revenue, consistent with the 80/20 pattern Sean notes.
• Maintenance is minimal in the listing’s account — about two hours per week on sales, finances and PPC, plus a yearly cover refresh to the current year.
• All content was outsourced to industry experts on a work-for-hire basis, which Sean presents as how a publishing business is run as a business rather than done solo.
• Suggested growth for a buyer is off-Amazon traffic: SEO on the included website, Facebook/Google/Bing ads, and additional distribution channels — though Sean warns blogging ROI is slow.

Episode details: published June 27, 2022 · 15:55 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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