Traditional Publishing vs Self-Publishing: Which One is Better?

About this video

Sean compares traditional publishing and self-publishing and recommends self-publishing for most authors who want to make money directly from books. He says traditional publishing requires securing a literary agent to pitch publishers, then the publisher helps with editing, cover and interior design, marketing and bookstore distribution, but the process usually takes 1 to 3 years. Its pros are established distribution networks, a professional team, prestige and credibility, and easier — though not guaranteed — access to physical bookstores like Barnes & Noble. Its cons are high barriers to entry (publishers want an existing audience or proven record), limited creative control, and low royalties he puts at often 10 to 15% or even lower, meaning the company takes about 90% of ongoing royalties. By contrast, he says Amazon KDP is free, a book can be approved and live in 1 to 2 days, the author keeps full control over pricing, marketing, cover, format and content, can pivot easily between niches, and can keep up to 70% on an ebook while Amazon takes 30%. Self-publishing cons are doing everything yourself, harder bookstore access, and owning all marketing. Sean, who claims he has made well over seven figures from his own publishing business, argues that if a publisher signed you, you probably already had the audience driving most sales anyway. He cites tool estimates for self-publishers making over $120,000 per month for one brand and $233,000 in a single month from four books. He says traditional may suit authors who prioritize reputation over revenue or have back-end products and services.

Key takeaways

• Traditional publishing per Sean takes usually 1 to 3 years via an agent and publisher, versus 1 to 2 days for approval on Amazon KDP, which he says is 100% free to use
• Royalty contrast Sean stresses: traditional royalties are often 10 to 15% or lower, while KDP self-publishers can keep up to 70% on an ebook with Amazon taking 30%
• Traditional pros are distribution networks, professional editing/design/marketing help, prestige, and easier physical bookstore access — but Sean notes bookstore placement is not guaranteed by a contract
• Self-publishing gives full creative and business control and easier pivoting into niche markets publishers overlook, but the author handles creation, marketing, and bookstore access alone
• Sean recommends self-publishing for new or entrepreneurial authors who want profit directly from books, and traditional mainly for those prioritizing reputation or monetizing back-end coaching/services

Episode details: published December 6, 2024 · 12:46 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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