Why Amazon KDP is a BETTER INVESTMENT Than Stocks, Real Estate, or Crypto

About this video

Sean, who says he built and sold a seven-figure KDP business and is now building a second KDP account, reviews a Webb Street article on Fund 8010 as evidence KDP can outperform other investments. He says the fund, run by portfolio manager Andy Fernandez, acquired and built two KDP accounts for investors and brought in an 18.1% return within 12 months, with 17.8% trailing 12-month returns and a 6.4% Q1 2023 quarterly return cited in the article. Sean notes the context the article gives: Amazon has sold over 487 million Kindle books, self-publishing is described as a $1.25 billion industry, and self-published titles increased by 264% in the last five years. Per Sean’s summary, Andy acquired the core asset for $900,000 — an account making $33,000 a month in revenue and $28,000 a month in profit — and a secondary asset for $120,000, making $6,700 in revenue and $4,600 in profit. Andy targeted accounts with an established author brand, little advertising experience (room to add ads), and no A+ content (room for conversion-rate optimization). Post-acquisition growth, per Sean, came from reversing a decline tied to falling homeschool demand, keyword research and tracking, ad campaigns, and CRO — better covers, titles, descriptions, A+ content, professional photos, video ads, and photo/video reviews as social proof, especially for holiday gift books. Sean says the secondary business hit 50% year-over-year growth in December. His takeaway is that a passive fund return of 18.1% is good, but owners actively building their own account should aim for significantly higher returns; he stresses this is not financial advice.

Key takeaways

• Fund 8010 case Sean cites: 18.1% return in its first 12 months, 17.8% trailing 12 months, and 6.4% in Q1 2023, run by portfolio manager Andy Fernandez for Webb Street
• Acquisition figures Sean reports: $900,000 for the core KDP account ($33,000/month revenue, $28,000/month profit) and $120,000 for the secondary account ($6,700 revenue, $4,600 profit)
• Buy/build criteria Sean highlights: an established author brand or pen name, underused advertising, and no A+ content yet — clear low-hanging fruit for conversion improvement
• Growth levers after acquisition were keyword research and tracking, structured ad campaigns, and CRO on covers, titles, descriptions, A+ content, photos, video ads, and reviews
• Seasonality mattered: Sean says photo/video user content and Christmas gift books drove holiday sales, and the secondary business grew 50% year-over-year in December

Episode details: published August 18, 2023 · 12:41 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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