YouTube Just Demonetized Me…

About this video

Sean says that around mid-August he received a YouTube notice that ads had been limited on one or more videos due to invalid traffic, and days later his AdSense revenue collapsed. He clarifies he was not completely demonetized: YouTube, he says, cut his RPM by 90%, leaving revenue about 90% lower for multiple weeks, despite steady, consistent growth with no spikes and, he says, no bought bots, fake clicks or fake views. He says many other channels reported the same issue online and on Twitter, while YouTube support pointed them to an article explaining invalid traffic without resolving it. Because AdSense is not his main income, the hit is smaller for him, but he notes channels relying only on AdSense lost their income overnight. He contrasts this with Amazon KDP, where he says in seven years he has never seen someone who truly did nothing wrong lose their account. His lessons are that no business is ever 100% under your control, you should build an audience you own such as an email list and social media, you should diversify income streams within the same business rather than starting many different businesses, and you should focus on transferable skills rather than trends or gimmicks. He says he will keep posting, perhaps less frequently, because AdSense had been paying for his video editors.

Key takeaways

• Sean says a mid-August invalid traffic notice was followed by a 90% cut to his RPM and about 90% lower revenue for multiple weeks, not a complete demonetization.
• He says he did nothing to cause it: no bought bots, fake views or fake clicks, and his channel growth had been steady with no significant spikes.
• He contrasts YouTube with Amazon KDP, claiming that in seven years on KDP he has never seen an account lost by someone who truly did nothing wrong.
• Diversify within the same business, he advises: for YouTube that means affiliate products, courses and coaching; for KDP it can mean selling books outside Amazon and backend offers.
• Build an audience and focus on learning transferable skills rather than trends or gimmicks, so a platform loss does not wipe out the business.

Episode details: published November 13, 2023 · 8:39 long. Summary written by Self Growth Videos from the episode itself. Business results and any income figures mentioned are Sean Dollwet’s own claims, shared for education — they are not typical or guaranteed.

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