Creator Profile
Bob Burg
Author of *The Go-Giver* (with John David Mann) and *Endless Referrals*. Argues that in business, the most effective posture is to stop trying to get and start focusing on giving value — the money follows.
Video library
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About Bob Burg
Bob Burg spent years as a broadcast journalist and sales pro before hitting on the ‘go-giver’ frame that would become his brand. The Go-Giver is a parable — 144 pages, often read in one sitting — that walks through five ’laws’ (value, compensation, influence, authenticity, receptivity) through the story of a struggling young professional and a series of mentors.
What makes Burg land is his rigor about the difference between giving value and being a doormat. The videos below include his best keynotes, interviews with John David Mann, and a deep-dive on how the Law of Receptivity actually works in practice.
Books by Bob Burg
3 titles
The Go-Giver
A Little Story About a Powerful Business Idea
The short parable that launched the brand. Start here.
Go-Givers Sell More
The sequel — applies the five laws specifically to the sales profession.
Endless Referrals
Burg's earlier — and more tactical — networking and referral book. Arguably more directly useful if you're in any kind of sales role.
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